WeWork Prepares For A Second Act — Banking Its Future On The Rise Of Remote Work

Say WeWork and one person comes to mind: Adam Neumann, the lanky founder and former CEO with flowing black hair and a rock-star persona who would carry on about the “energy” of the company’s communal work spaces.

He also embraced a “party-boy life style,” said Eliot Brown, whose new book with co-author Maureen Farrell, The Cult of We: WeWork and the Great Start-Up Delusion, was published on Tuesday.

Well before noon, Neumann was known to offer potential investors shots of tequila from a bottle he kept behind his desk.