Why Indie Brands Are At War With Shein And Other Fast Fashion Companies

Shein may have the fast fashion market cornered, but a growing number of their customers are calling for increased accountability from the company as indie designers continue to accuse them of ripping off their work.

As the most-installed shopping app in America, Shein has become an e-commerce giant, one that’s particularly popular with Gen Z.

But its growth has not been without controversy. In addition to the steep environmental cost associated with fast fashion, Shein is also routinely criticized for copying designs from indie designers.