He has become known for dishing out prize money on daytime TV.
But Andi Peters claims he has been left frustrated after ITV’s lawyers told him he had to stop using the phrase ‘life changing’ when discussing prize pots.
The TV personality said the ‘ridiculous situation’ meant at one point he was told he couldn’t even use the cliché when advertising a £1million competition.
He explained lawyers told him that if Sir Richard Branson had won the sum it wouldn’t change his life and therefore the phrase was not fair to use.