How NFTs need to evolve in order to survive beyond the hype

As NFTs reach deeper into the mainstream, including their recent cameos in Super Bowl ads (registration required), they garner more and more hype. But outside the metaverse and Web3 echo chambers, critics are still questioning the utility of NFTs for an average person. Dominating headlines and increasingly over-the-top sales figures for what amounts to pixelated avatars can only get the technology so far before the hype fizzles out. And as soon as the NFT bubble bursts, only serious projects will be left standing.