Listen 3 min Comment on this story Comment Article Gift Share
After months leading Twitter, the company’s owner, Elon Musk, has tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as CEO. The two are in advanced talks about the position, sources familiar with the matter told The Post. Tech is not your friend. We are. Sign up for The Tech Friend newsletter. ArrowRight Musk has not publicly named Yaccarino but said Thursday that the new CEO will start in about six weeks, after which he will transition to executive chair and chief technology officer.
The choice of Yaccarino, a longtime media industry insider, could signal a change at the ailing microblogging platform and prove a relief to advertisers, many of whom left Twitter after Musk took control. Twitter has laid off roughly three-quarters of its staff, and users have complained about outages and a shift in atmosphere amid sweeping Musk-led changes.
Whether Yaccarino will restore Twitter’s pre-Musk culture, double down on the tech executive’s approach or transform it into something else entirely will be a key question of her tenure — and users have wasted no time scraping her history to make predictions. Here’s what we know.
Yaccarino is chairman of global advertising and partnerships at NBCUniversal, where she oversees 2,000 workers on a team that has generated more than $100 billion in ad sales, according to her profile on the company’s website. Her team has forged partnerships with Apple News, BuzzFe
